Also, Prince’s label had to mail out a bunch of floppy disks with the custom image on it. That fact makes me laugh.
Actually the symbol didn’t have a name or a way to say it (that was the point). It certainly wasn’t called “Love Symbol #2”. The MEDIA called him “The Artist”, etc. The symbol itself had no pronunciation. The album with the same symbol released in 1992 is often referred to as “Love Symbol”, but it’s more of a specification, not an actual name.
The font was easily type-worthy as O(+>, but the font itself was sent out as well to press & media. Makes sense.
Factoid: Prince wasn’t the first person to change his name to a symbol. The band Freur used a symbol (below) as their moniker, but as they gained a record contract, the record company insisted they use a name, so they compromised using the symbol, and the name “Freur”.
Also, Prince’s symbol was part sandstone symbolism, so it wasn’t totally original in the above configuration.